Social Responsibility

MPC cares about the community in which we live and work. We are committed to the social development of the community in which we operate. Our projects considerably improve Belgrade’s image. We believe that our obligation is to be an engine of development, promoter of modernization and efficient market economy in Serbia respecting at the same time environmental concerns and local community.

Our commitment to the above principles is reflected in:

  • The protection of environment;
  • Highest ethnical business standards;
  • Secure and healthy business environment for all employees;
  • Investment in community, projects and people who contribute to progress.

 

2008.

  • Support of the global project of the companies Avon and Reebok - support of fight against breast cancer. Reebok, Global and Avon made a world campaign for fight against breast cancer. It was largely perceived by media as it was supported by B92, and some eminent persons from public life in Serbia took participation in public lecture. Reebok as sponsor rearranged the Terazije store in special way and gave the T-shirts it had made especially for this occasion as present to the women participating in this action - Reebok Avon walk for breast cancer.
  • Support of the organization Center for Development of Inclusive Society, which deals with practical influence and fight for the rights of disabled persons going towards the realization of complete integration into society through freedom of education and employment.
  • Support of the campaign of Katarina Rebraca Voluntary Fund which, for the third year in the row, observes the international month of fight against breast cancer by numerous activities. This year, the action in cooperation with the Fund lasted the whole month in the retail object ’’Cortefiel“. The part of profits from the sale of woman long-sleeve shirts and woman polo T-shirts from the collection Cortefiel woman was directed to the Katarina Rebraca Voluntary Fund, with a view to raising of funds for purchase of digital mamograph for the Institute for Oncology and Radiology of Serbia.
  • Support of the event ’’Christmas Bazaar” with a concept of participation of embassies with wives of ambassadors ’’selling’’ certain donated products of the companies, and the money raised goes for humanitarian purposes.
  • Support of Unicef projects – support of the project School without Violence (purchase of manuals for parents).
    Support of the project ’’One can be blind, but must not be invisible’’. The initiative has been started by the merciful fund Light, within the framework of the National Campaign for Assistance to Blind Persons of Serbia by construction of houses for blind and persons with troubled sight without home and family.
  • The company MPC Holding in cooperation with the Commercial High-School in Belgrade and the Ministry of Education of the Republic of Serbia has started with the project of high-school pupils education named ‘'Modern Commercial Trends''. The scope of the project is to provide the high-school pupils with practical knowledge, experience and possibility of getting a job after finishing the high-school. This project implies a series of lectures intended for the interested pupils of the final classes of the Commercial High-School in Belgrade, which shall be held voluntarily by the employees of the company MPC Holding - representatives of the HR department, marketing and IT departments and retail/wholesale sectors of the company within the trade department.
  • The most significant project from the CSR domain was realized at the very end of 2008 - donation to the Institute for Oncology and Radiology of Serbia. At the press conference held in the amphitheatre of the Institute, the MPC representatives formally handed over the keys of the medical vehicle Citroen Jumper to the director of the said institution professor doctor Nenad Borojevic with the presence of the Ministry of Health representative, Secretary of the Ministry dr Tomislav Stantic. According to the words of the director of the Institute, professor Borojevic, the vehicle, the value of which amounts to RSD 2.700.000, , will be used for the transportation of severely ill patients from one to another hospital, as well as for the transportation of severely ill patients which it is necessary to provide with transportation to their homes upon the medical consultation. Professor Borojevic and dr Stantic reminded all present persons of the fact that the Institute for Oncology and Radiology of Serbia is a national institute equipped with modern diagnostics, treatment and scientific research equipment, and that the vehicle donated to the Institute by MPC Holding would undoubtlessly reinforce the emergency capacities and enable better work of the Institute.
    MPC Holding on the occasion of this anniversary, and meeting New Year, directed the funds meant for traditional ways of celebration of end of business year to the donation, by which its business partners also joined this company action.


2007.

  • We supported Economic Conference “Corporate Social Responsibility – Challenges and Tendencies”, as a friend of the Conference.
  • We supported humanitarian organization "Little Big People" and campaign "Santa's Sleigh" in which we handed 260 New Year presents to children with special needs in the home "Nikola Sumenkovic" in Stamnica near Petrovac na Mlavi.
  • We participated in a huge humanitarian campaign “You can do it” aimed at finding lasting solutions to the problems of displaced persons and refugees, organized by humanitarian organization Divac.
  • We supported the initiative of the Faculty of Philology in Belgrade – 37th International Scientific Meeting of the Slavists
  • We supported the 9th European Youth Olympic Festival (EYOF)
  • We supported the Clinical Center of Serbia
  • We participated in the campaign initiated by daily “Blic” called “Presents for Children’s Hospitals”. The proceeds were used to purchase infusion pumps
  • for children’s hospitals
  • We financed the trip of architecture student hand-ball team to Eurocriterium 2007 tournament held in Paris
  • We were the main sponsor of the Conference Real Estate Market in Southeastern Europe 2007
  • We supported the Belgrade Design Week 2006 as a friend of the festival
  • We supported campaign “Chess tournament for Novi Beograd pre-school children”.


2006.

  • In cooperation with Group 484, we distributed Springfield clothes to refugees and children up to 12 years of age accommodated in eight collective centers in the territory of Belgrade.
  • We supported the Republican association of Serbia for assistance to autistic people and the Center for the Development of Inclusive Society CRID
  • We sponsored the event “Summer in Novi Beograd”.
  • We were one of the sponsors of the Venetian Biennale in Architecture.
  • We supported XI humanitarian tennis tournament of public persons 2006.
  • We provided assistance to the Clinical Center of Serbia.
  • We supported the organization “Living Upright” (promoting the rights and assistance to people with disabilities).
  • We sponsored the competition of the Musical Youth.
Social Responsibility